Image ad understanding is a crucial task with wide real-world applications. Although highly challenging with the involvement of diverse atypical scenes, real-world entities, and reasoning over scene-texts, how to interpret image ads is relatively under-explored, especially in the era of foundational vision-language models (VLMs) featuring impressive generalizability and adaptability. In this paper, we perform the first empirical study of image ad understanding through the lens of pre-trained VLMs. We benchmark and reveal practical challenges in adapting these VLMs to image ad understanding. We propose a simple feature adaptation strategy to effectively fuse multimodal information for image ads and further empower it with knowledge of real-world entities. We hope our study draws more attention to image ad understanding which is broadly relevant to the advertising industry.

Prompt tuning is a new few-shot transfer learning technique that only tunes the learnable prompt for pre-trained vision and language models such as CLIP. However, existing prompt tuning methods tend to learn spurious or entangled representations, which leads to poor generalization to unseen concepts. Towards non-spurious and efficient prompt learning from limited examples, this paper presents a novel Counterfactual Prompt Learning (CPL) method for vision and language models, which simultaneously employs counterfactual generation and contrastive learning in a joint optimization framework. Particularly, CPL constructs counterfactual by identifying minimal non-spurious feature change between semantically-similar positive and negative samples that causes concept change, and learns more generalizable prompt representation from both factual and counterfactual examples via contrastive learning. Extensive experiments demonstrate that CPL can obtain superior few-shot performance on different vision and language tasks than previous prompt tuning methods on CLIP. On image classification, we achieve 3.55% average relative improvement on unseen classes across seven datasets; on image-text retrieval and visual question answering, we gain up to 4.09% and 25.08% relative improvements across three few-shot scenarios on unseen test sets respectively.

Embodied Vision and Language Task Completion requires an embodied agent to interpret natural language instructions and egocentric visual observations to navigate through and interact with environments. In this work, we examine ALFRED, a challenging benchmark for embodied task completion, with the goal of gaining insight into how effectively models utilize language. We find evidence that sequence-to-sequence and transformer-based models trained on this benchmark are not sufficiently sensitive to changes in input language instructions. Next, we construct a new test split – ALFRED-L to test whether ALFRED models can generalize to task structures not seen during training that intuitively require the same types of language understanding required in ALFRED. Evaluation of existing models on ALFRED-L suggests that (a) models are overly reliant on the sequence in which objects are visited in typical ALFRED trajectories and fail to adapt to modifications of this sequence and (b) models trained with additional augmented trajectories are able to adapt relatively better to such changes in input language instructions.

One challenge in evaluating visual question answering (VQA) models in the cross-dataset adaptation setting is that the distribution shifts are multi-modal, making it difficult to identify if it is the shifts in visual or language features that play a key role. In this paper, we propose a semi-automatic framework for generating disentangled shifts by introducing a controllable visual question-answer generation (VQAG) module that is capable of generating highly-relevant and diverse question-answer pairs with the desired dataset style. We use it to create CrossVQA, a collection of test splits for assessing VQA generalization based on the VQA2, VizWiz, and Open Images datasets. We provide an analysis of our generated datasets and demonstrate its utility by using them to evaluate several state-of-the-art VQA systems. One important finding is that the visual shifts in cross-dataset VQA matter more than the language shifts. More broadly, we present a scalable framework for systematically evaluating the machine with little human intervention.

Neural module networks (NMN) are a popular approach for grounding visual referring expressions. Prior implementations of NMN use pre-defined and fixed textual inputs in their module instantiation. This necessitates a large number of modules as they lack the ability to share weights and exploit associations between similar textual contexts (e.g. “dark cube on the left” vs. “black cube on the left”). In this work, we address these limitations and evaluate the impact of contextual clues in improving the performance of NMN models. First, we address the problem of fixed textual inputs by parameterizing the module arguments. This substantially reduce the number of modules in NMN by up to 75% without any loss in performance. Next we propose a method to contextualize our parameterized model to enhance the module’s capacity in exploiting the visiolinguistic associations. Our model outperforms the state-of-the-art NMN model on CLEVR-Ref+ dataset with +8.1% improvement in accuracy on the single-referent test set and +4.3% on the full test set. Additionally, we demonstrate that contextualization provides +11.2% and +1.7% improvements in accuracy over prior NMN models on CLOSURE and NLVR2. We further evaluate the impact of our contextualization by constructing a contrast set for CLEVR-Ref+, which we call CC-Ref+. We significantly outperform the baselines by as much as +10.4% absolute accuracy on CC-Ref+, illustrating the generalization skills of our approach.

Visual referring expression recognition is a challenging task that requires natural language understanding in the context of an image. We critically examine RefCOCOg, a standard benchmark for this task, using a human study and show that 83.7% of test instances do not require reasoning on linguistic structure, i.e., words are enough to identify the target object, the word order doesn’t matter. To measure the true progress of existing models, we split the test set into two sets, one which requires reasoning on linguistic structure and the other which doesn’t. Additionally, we create an out-of-distribution dataset Ref-Adv by asking crowdworkers to perturb in-domain examples such that the target object changes. Using these datasets, we empirically show that existing methods fail to exploit linguistic structure and are 12% to 23% lower in performance than the established progress for this task. We also propose two methods, one based on contrastive learning and the other based on multi-task learning, to increase the robustness of ViLBERT, the current state-of-the-art model for this task. Our datasets are publicly available at https://github.com/aws/aws-refcocog-adv.