When consumers’ shopping needs are concentrated, they are more interested in the collection of commodities under the specific marketing theme. Therefore, mining marketing themes and their commodities collections can help customers save shopping costs and improve user clicks and purchases for recommendation system. However, the current system invites experts to write marketing themes and select the relevant commodities, which suffer from difficulty in mass production, poor timeliness and low online indicators. Therefore, we propose a automatic marketing theme and commodity construction system, which can not only generate popular marketing themes and select the relevant commodities automatically, but also improve the theme online effectiveness in the recommendation system. Specifically, we firstly utilize the pretrained language model to generate the marketing themes. And then, we utilize the theme-commodity consistency module to select the relevant commodities for the above generative theme. What’s more, we also build the indicator simulator to evaluate the effectiveness of the above generative theme. When the indicator is lower, the above selective commodities will be input into the theme-rewriter module to generate more efficient marketing themes. Finally, we utilize the human screening to control the system quality. Both the offline experiments and online A/B test demonstrate the superior performance of our proposed system compared with state-of-the-art methods.

Scene marketing that well demonstrates user interests within a certain scenario has proved effective for offline shopping. To conduct scene marketing for e-commerce platforms, this work presents a novel product form, scene-based topic channel which typically consists of a list of diverse products belonging to the same usage scenario and a topic title that describes the scenario with marketing words. As manual construction of channels is time-consuming due to billions of products as well as dynamic and diverse customers’ interests, it is necessary to leverage AI techniques to automatically construct channels for certain usage scenarios and even discover novel topics. To be specific, we first frame the channel construction task as a two-step problem, i.e., scene-based topic generation and product clustering, and propose an E-commerce Scene-based Topic Channel construction system (i.e., ESTC) to achieve automated production, consisting of scene-based topic generation model for the e-commerce domain, product clustering on the basis of topic similarity, as well as quality control based on automatic model filtering and human screening. Extensive offline experiments and online A/B test validates the effectiveness of such a novel product form as well as the proposed system. In addition, we also introduce the experience of deploying the proposed system on a real-world e-commerce recommendation platform.

Abstractive dialogue summarization aims to convert a long dialogue content into its short form where the salient information is preserved while the redundant pieces are ignored. Different from the well-structured text, such as news and scientific articles, dialogues often consist of utterances coming from two or more interlocutors, where the conversations are often informal, verbose, and repetitive, sprinkled with false-starts, backchanneling, reconfirmations, hesitations, speaker interruptions and the salient information is often scattered across the whole chat. The above properties of conversations make it difficult to directly concentrate on scattered outstanding utterances and thus present new challenges of summarizing dialogues. In this work, rather than directly forcing a summarization system to merely pay more attention to the salient pieces, we propose to explicitly have the model perceive the redundant parts of an input dialogue history during the training phase. To be specific, we design two strategies to construct examples without salient pieces as negative cues. Then, the sequence-to-sequence likelihood loss is cooperated with the unlikelihood objective to drive the model to focus less on the unimportant information and also pay more attention to the salient pieces. Extensive experiments on the benchmark dataset demonstrate that our simple method significantly outperforms the baselines with regard to both semantic matching and factual consistent based metrics. The human evaluation also proves the performance gains.

As the multi-modal e-commerce is thriving, high-quality advertising product copywriting has gain more attentions, which plays a crucial role in the e-commerce recommender, advertising and even search platforms. The advertising product copywriting is able to enhance the user experience by highlighting the product’s characteristics with textual descriptions and thus to improve the likelihood of user click and purchase. Automatically generating product copywriting has attracted noticeable interests from both academic and industrial communities, where existing solutions merely make use of a product’s title and attribute information to generate its corresponding description. However, in addition to the product title and attributes, we observe that there are various auxiliary descriptions created by the shoppers or marketers in the e-commerce platforms (namely human knowledge), which contains valuable information for product copywriting generation, yet always accompanying lots of noises. In this work, we propose a novel solution to automatically generating product copywriting that involves all the title, attributes and denoised auxiliary knowledge. To be specific, we design an end-to-end generation framework equipped with two variational autoencoders that works interactively to select informative human knowledge and generate diverse copywriting.

Due to the dialogue characteristics of unstructured contexts and multi-parties with first-person perspective, many successful text summarization works have failed when dealing with dialogue summarization. In dialogue summarization task, the input dialogue is usually spoken style with ellipsis and co-references but the output summaries are more formal and complete. Therefore, the dialogue summarization model should be able to complete the ellipsis content and co-reference information and then produce a suitable summary accordingly. However, the current state-of-the-art models pay more attention on the topic or structure of summary, rather than the consistency of dialogue summary with its input dialogue context, which may suffer from the personal and logical inconsistency problem. In this paper, we propose a new model, named ReWriteSum, to tackle this problem. Firstly, an utterance rewriter is conducted to complete the ellipsis content of dialogue content and then obtain the rewriting utterances. Then, the co-reference data augmentation mechanism is utilized to replace the referential person name with its specific name to enhance the personal information. Finally, the rewriting utterances and the co-reference replacement data are used in the standard BART model. Experimental results on both SAMSum and DialSum datasets show that our ReWriteSum significantly outperforms baseline models, in terms of both metric-based and human evaluations. Further analysis on multi-speakers also shows that ReWriteSum can obtain relatively higher improvement with more speakers, validating the correctness and property of ReWriteSum.

Knowledge data are massive and widespread in the real-world, which can serve as good external sources to enrich conversations. However, in knowledge-grounded conversations, current models still lack the fine-grained control over knowledge selection and integration with dialogues, which finally leads to the knowledge-irrelevant response generation problems: 1) knowledge selection merely relies on the dialogue context, ignoring the inherent knowledge transitions along with conversation flows; 2) the models often over-fit during training, resulting with incoherent response by referring to unrelated tokens from specific knowledge content in the testing phase; 3) although response is generated upon the dialogue history and knowledge, the models often tend to overlook the selected knowledge, and hence generates knowledge-irrelevant response. To address these problems, we proposed to explicitly model the knowledge transition in sequential multi-turn conversations by abstracting knowledge into topic tags. Besides, to fully utilizing the selected knowledge in generative process, we propose pre-training a knowledge-aware response generator to pay more attention on the selected knowledge. In particular, a sequential knowledge transition model equipped with a pre-trained knowledge-aware response generator (SKT-KG) formulates the high-level knowledge transition and fully utilizes the limited knowledge data. Experimental results on both structured and unstructured knowledge-grounded dialogue benchmarks indicate that our model achieves better performance over baseline models.

Unlike well-structured text, such as news reports and encyclopedia articles, dialogue content often comes from two or more interlocutors, exchanging information with each other. In such a scenario, the topic of a conversation can vary upon progression and the key information for a certain topic is often scattered across multiple utterances of different speakers, which poses challenges to abstractly summarize dialogues. To capture the various topic information of a conversation and outline salient facts for the captured topics, this work proposes two topic-aware contrastive learning objectives, namely coherence detection and sub-summary generation objectives, which are expected to implicitly model the topic change and handle information scattering challenges for the dialogue summarization task. The proposed contrastive objectives are framed as auxiliary tasks for the primary dialogue summarization task, united via an alternative parameter updating strategy. Extensive experiments on benchmark datasets demonstrate that the proposed simple method significantly outperforms strong baselines and achieves new state-of-the-art performance. The code and trained models are publicly available via .

Despite the success of neural dialogue systems in achieving high performance on the leader-board, they cannot meet users’ requirements in practice, due to their poor reasoning skills. The underlying reason is that most neural dialogue models only capture the syntactic and semantic information, but fail to model the logical consistency between the dialogue history and the generated response. Recently, a new multi-turn dialogue reasoning task has been proposed, to facilitate dialogue reasoning research. However, this task is challenging, because there are only slight differences between the illogical response and the dialogue history. How to effectively solve this challenge is still worth exploring. This paper proposes a Fine-grained Comparison Model (FCM) to tackle this problem. Inspired by human’s behavior in reading comprehension, a comparison mechanism is proposed to focus on the fine-grained differences in the representation of each response candidate. Specifically, each candidate representation is compared with the whole history to obtain a history consistency representation. Furthermore, the consistency signals between each candidate and the speaker’s own history are considered to drive a model prefer a candidate that is logically consistent with the speaker’s history logic. Finally, the above consistency representations are employed to output a ranking list of the candidate responses for multi-turn dialogue reasoning. Experimental results on two public dialogue datasets show that our method obtains higher ranking scores than the baseline models.

Although exposure bias has been widely studied in some NLP tasks, it faces its unique challenges in dialogue response generation, the representative one-to-various generation scenario. In real human dialogue, there are many appropriate responses for the same context, not only with different expressions, but also with different topics. Therefore, due to the much bigger gap between various ground-truth responses and the generated synthetic response, exposure bias is more challenging in dialogue generation task. What’s more, as MLE encourages the model to only learn the common words among different ground-truth responses, but ignores the interesting and specific parts, exposure bias may further lead to the common response generation problem, such as “I don’t know” and “HaHa?” In this paper, we propose a novel adaptive switching mechanism, which learns to automatically transit between ground-truth learning and generated learning regarding the word-level matching score, such as the cosine similarity. Experimental results on both Chinese STC dataset and English Reddit dataset, show that our adaptive method achieves a significant improvement in terms of metric-based evaluation and human evaluation, as compared with the state-of-the-art exposure bias approaches. Further analysis on NMT task also shows that our model can achieve a significant improvement.

Neural dialogue response generation has gained much popularity in recent years. Maximum Likelihood Estimation (MLE) objective is widely adopted in existing dialogue model learning. However, models trained with MLE objective function are plagued by the low-diversity issue when it comes to the open-domain conversational setting. Inspired by the observation that humans not only learn from the positive signals but also benefit from correcting behaviors of undesirable actions, in this work, we introduce contrastive learning into dialogue generation, where the model explicitly perceives the difference between the well-chosen positive and negative utterances. Specifically, we employ a pretrained baseline model as a reference. During contrastive learning, the target dialogue model is trained to give higher conditional probabilities for the positive samples, and lower conditional probabilities for those negative samples, compared to the reference model. To manage the multi-mapping relations prevalent in human conversation, we augment contrastive dialogue learning with group-wise dual sampling. Extensive experimental results show that the proposed group-wise contrastive learning framework is suited for training a wide range of neural dialogue generation models with very favorable performance over the baseline training approaches.