Social science NLP tasks, such as emotion or humor detection, are required to capture the semantics along with the implicit pragmatics from text, often with limited amounts of training data. Instruction tuning has been shown to improve the many capabilities of large language models (LLMs) such as commonsense reasoning, reading comprehension, and computer programming. However, little is known about the effectiveness of instruction tuning on the social domain where implicit pragmatic cues are often needed to be captured. We explore the use of instruction tuning for social science NLP tasks and introduce Socialite-Llama — an open-source, instruction-tuned Llama. On a suite of 20 social science tasks, Socialite-Llama improves upon the performance of Llama as well as matches or improves upon the performance of a state-of-the-art, multi-task finetuned model on a majority of them. Further, Socialite-Llama also leads to improvement on 5 out of 6 related social tasks as compared to Llama, suggesting instruction tuning can lead to generalized social understanding. All resources including our code, model and dataset can be found through [bit.ly/socialitellama](https://bit.ly/socialitellama/).

Very large language models (LLMs) perform extremely well on a spectrum of NLP tasks in a zero-shot setting. However, little is known about their performance on human-level NLP problems which rely on understanding psychological concepts, such as assessing personality traits. In this work, we investigate the zero-shot ability of GPT-3 to estimate the Big 5 personality traits from users’ social media posts. Through a set of systematic experiments, we find that zero-shot GPT-3 performance is somewhat close to an existing pre-trained SotA for broad classification upon injecting knowledge about the trait in the prompts. However, when prompted to provide fine-grained classification, its performance drops to close to a simple most frequent class (MFC) baseline. We further analyze where GPT-3 performs better, as well as worse, than a pretrained lexical model, illustrating systematic errors that suggest ways to improve LLMs on human-level NLP tasks. The code for this project is available on Github.