Email is a widely used tool for business communication, and email marketing has emerged as a cost-effective strategy for enterprises. While previous studies have examined factors affecting email marketing performance, limited research has focused on understanding email response behavior by considering email content and metadata. This study proposes a Prototype-based Multi-view Network (PROMINET) that incorporates semantic and structural information from email data. By utilizing prototype learning, the PROMINET model generates latent exemplars, enabling interpretable email response prediction. The model maps learned semantic and structural exemplars to observed samples in the training data at different levels of granularity, such as document, sentence, or phrase. The approach is evaluated on two real-world email datasets: the Enron corpus and an in-house Email Marketing corpus. Experimental results demonstrate that the PROMINET model outperforms baseline models, achieving a ~3% improvement in F1 score on both datasets. Additionally, the model provides interpretability through prototypes at different granularity levels while maintaining comparable performance to non-interpretable models. The learned prototypes also show potential for generating suggestions to enhance email text editing and improve the likelihood of effective email responses. This research contributes to enhancing sender-receiver communication and customer engagement in email interactions.

Recently, several studies on propaganda detection have involved document and fragment-level analyses of news articles. However, there are significant data and modeling challenges dealing with fine-grained detection of propaganda on social media. In this work, we present TWEETSPIN, a dataset containing tweets that are weakly annotated with different fine-grained propaganda techniques, and propose a neural approach to detect and categorize propaganda tweets across those fine-grained categories. These categories include specific rhetorical and psychological techniques, ranging from leveraging emotions to using logical fallacies. Our model relies on multi-view representations of the input tweet data to (a) extract different aspects of the input text including the context, entities, their relationships, and external knowledge; (b) model their mutual interplay; and (c) effectively speed up the learning process by requiring fewer training examples. Our method allows for representation enrichment leading to better detection and categorization of propaganda on social media. We verify the effectiveness of our proposed method on TWEETSPIN and further probe how the implicit relations between the views impact the performance. Our experiments show that our model is able to outperform several benchmark methods and transfer the knowledge to relatively low-resource news domains.

The ability of humans to symbolically represent social events and situations is crucial for various interactions in everyday life. Several studies in cognitive psychology have established the role of mental state attributions in effectively representing variable aspects of these social events. In the past, NLP research on learning event representations often focuses on construing syntactic and semantic information from language. However, they fail to consider the importance of pragmatic aspects and the need to consistently update new social situational information without forgetting the accumulated experiences. In this work, we propose a representation learning framework to directly address these shortcomings by integrating social commonsense knowledge with recent advancements in the space of lifelong language learning. First, we investigate methods to incorporate pragmatic aspects into our social event embeddings by leveraging social commonsense knowledge. Next, we introduce continual learning strategies that allow for incremental consolidation of new knowledge while retaining and promoting efficient usage of prior knowledge. Experimental results on event similarity, reasoning, and paraphrase detection tasks prove the efficacy of our social event embeddings.

Research in building intelligent agents have emphasized the need for understanding characteristic behavior of people. In order to reflect human-like behavior, agents require the capability to comprehend the context, infer individualized persona patterns and incrementally learn from experience. In this paper, we present a model called DAPPER that can learn to embed persona from natural language and alleviate task or domain-specific data sparsity issues related to personas. To this end, we implement a text encoding strategy that leverages a pretrained language model and an external memory to produce domain-adapted persona representations. Further, we evaluate the transferability of these embeddings by simulating low-resource scenarios. Our comparative study demonstrates the capability of our method over other approaches towards learning rich transferable persona embeddings. Empirical evidence suggests that the learnt persona embeddings can be effective in downstream tasks like hate speech detection.

The ability to infer persona from dialogue can have applications in areas ranging from computational narrative analysis to personalized dialogue generation. We introduce neural models to learn persona embeddings in a supervised character trope classification task. The models encode dialogue snippets from IMDB into representations that can capture the various categories of film characters. The best-performing models use a multi-level attention mechanism over a set of utterances. We also utilize prior knowledge in the form of textual descriptions of the different tropes. We apply the learned embeddings to find similar characters across different movies, and cluster movies according to the distribution of the embeddings. The use of short conversational text as input, and the ability to learn from prior knowledge using memory, suggests these methods could be applied to other domains.

Twitter should be an ideal place to get a fresh read on how different issues are playing with the public, one that’s potentially more reflective of democracy in this new media age than traditional polls. Pollsters typically ask people a fixed set of questions, while in social media people use their own voices to speak about whatever is on their minds. However, the demographic distribution of users on Twitter is not representative of the general population. In this paper, we present a demographic classifier for gender, age, political orientation and location on Twitter. We collected and curated a robust Twitter demographic dataset for this task. Our classifier uses a deep multi-modal multi-task learning architecture to reach a state-of-the-art performance, achieving an F1-score of 0.89, 0.82, 0.86, and 0.68 for gender, age, political orientation, and location respectively.