Memes are a powerful tool for communication over social media. Their affinity for evolving across politics, history, and sociocultural phenomena renders them an ideal vehicle for communication. To comprehend the subtle message conveyed within a meme, one must understand the relevant background that facilitates its holistic assimilation. Besides digital archiving of memes and their metadata by a few websites like knowyourmeme.com, currently, there is no efficient way to deduce a meme’s context dynamically. In this work, we propose a novel task, MEMEX - given a meme and a related document, the aim is to mine the context that succinctly explains the background of the meme. At first, we develop MCC (Meme Context Corpus), a novel dataset for MEMEX. Further, to benchmark MCC, we propose MIME (MultImodal Meme Explainer), a multimodal neural framework that uses external knowledge-enriched meme representation and a multi-level approach to capture the cross-modal semantic dependencies between the meme and the context. MIME surpasses several unimodal and multimodal systems and yields an absolute improvement of 4% F1-score over the best baseline. Lastly, we conduct detailed analyses of MIME’s performance, highlighting the aspects that could lead to optimal modeling of cross-modal contextual associations.

Memes can sway people’s opinions over social media as they combine visual and textual information in an easy-to-consume manner. Since memes instantly turn viral, it becomes crucial to infer their intent and potentially associated harmfulness to take timely measures as needed. A common problem associated with meme comprehension lies in detecting the entities referenced and characterizing the role of each of these entities. Here, we aim to understand whether the meme glorifies, vilifies, or victimizes each entity it refers to. To this end, we address the task of role identification of entities in harmful memes, i.e., detecting who is the ‘hero’, the ‘villain’, and the ‘victim’ in the meme, if any. We utilize HVVMemes – a memes dataset on US Politics and Covid-19 memes, released recently as part of the CONSTRAINT@ACL-2022 shared-task. It contains memes, entities referenced, and their associated roles: hero, villain, victim, and other. We further design VECTOR (Visual-semantic role dEteCToR), a robust multi-modal framework for the task, which integrates entity-based contextual information in the multi-modal representation and compare it to several standard unimodal (text-only or image-only) or multi-modal (image+text) models. Our experimental results show that our proposed model achieves an improvement of 4% over the best baseline and 1% over the best competing stand-alone submission from the shared-task. Besides divulging an extensive experimental setup with comparative analyses, we finally highlight the challenges encountered in addressing the complex task of semantic role labeling within memes.

Foundation models pre-trained on large corpora demonstrate significant gains across many natural language processing tasks and domains e.g., law, healthcare, education, etc. However, only limited efforts have investigated the opportunities and limitations of applying these powerful models to science and security applications. In this work, we develop foundation models of scientific knowledge for chemistry to augment scientists with the advanced ability to perceive and reason at scale previously unimagined. Specifically, we build large-scale (1.47B parameter) general-purpose models for chemistry that can be effectively used to perform a wide range of in-domain and out-of-domain tasks. Evaluating these models in a zero-shot setting, we analyze the effect of model and data scaling, knowledge depth, and temporality on model performance in context of model training efficiency. Our novel findings demonstrate that (1) model size significantly contributes to the task performance when evaluated in a zero-shot setting; (2) data quality (aka diversity) affects model performance more than data quantity; (3) similarly, unlike previous work, temporal order of the documents in the corpus boosts model performance only for specific tasks, e.g., SciQ; and (4) models pre-trained from scratch perform better on in-domain tasks than those tuned from general-purpose models like Open AI’s GPT-2.

Internet memes have emerged as an increasingly popular means of communication on the web. Although memes are typically intended to elicit humour, they have been increasingly used to spread hatred, trolling, and cyberbullying, as well as to target specific individuals, communities, or society on political, socio-cultural, and psychological grounds. While previous work has focused on detecting harmful, hateful, and offensive memes in general, identifying whom these memes attack (i.e., the ‘victims’) remains a challenging and underexplored area. We attempt to address this problem in this paper. To this end, we create a dataset in which we annotate each meme with its victim(s) such as the name of the targeted person(s), organization(s), and community(ies). We then propose DISARM (Detecting vIctimS targeted by hARmful Memes), a framework that uses named-entity recognition and person identification to detect all entities a meme is referring to, and then, incorporates a novel contextualized multimodal deep neural network to classify whether the meme intends to harm these entities. We perform several systematic experiments on three different test sets, corresponding to entities that are (i) all seen while training, (ii) not seen as a harmful target while training, and (iii) not seen at all while training. The evaluation shows that DISARM significantly outperforms 10 unimodal and multimodal systems. Finally, we demonstrate that DISARM is interpretable and comparatively more generalizable and that it can reduce the relative error rate of harmful target identification by up to 9 % absolute over multimodal baseline systems.

Existing self-supervised learning strategies are constrained to either a limited set of objectives or generic downstream tasks that predominantly target uni-modal applications. This has isolated progress for imperative multi-modal applications that are diverse in terms of complexity and domain-affinity, such as meme analysis. Here, we introduce two self-supervised pre-training methods, namely Ext-PIE-Net and MM-SimCLR that (i) employ off-the-shelf multi-modal hate-speech data during pre-training and (ii) perform self-supervised learning by incorporating multiple specialized pretext tasks, effectively catering to the required complex multi-modal representation learning for meme analysis. We experiment with different self-supervision strategies, including potential variants that could help learn rich cross-modality representations and evaluate using popular linear probing on the Hateful Memes task. The proposed solutions strongly compete with the fully supervised baseline via label-efficient training while distinctly outperforming them on all three tasks of the Memotion challenge with 0.18%, 23.64%, and 0.93% performance gain, respectively. Further, we demonstrate the generalizability of the proposed solutions by reporting competitive performance on the HarMeme task. Finally, we empirically establish the quality of the learned representations by analyzing task-specific learning, using fewer labeled training samples, and arguing that the complexity of the self-supervision strategy and downstream task at hand are correlated. Our efforts highlight the requirement of better multi-modal self-supervision methods involving specialized pretext tasks for efficient fine-tuning and generalizable performance.

We present the findings of the shared task at the CONSTRAINT 2022 Workshop: Hero, Villain, and Victim: Dissecting harmful memes for Semantic role labeling of entities. The task aims to delve deeper into the domain of meme comprehension by deciphering the connotations behind the entities present in a meme. In more nuanced terms, the shared task focuses on determining the victimizing, glorifying, and vilifying intentions embedded in meme entities to explicate their connotations. To this end, we curate HVVMemes, a novel meme dataset of about 7000 memes spanning the domains of COVID-19 and US Politics, each containing entities and their associated roles: hero, villain, victim, or none. The shared task attracted 105 participants, but eventually only 6 submissions were made. Most of the successful submissions relied on fine-tuning pre-trained language and multimodal models along with ensembles. The best submission achieved an F1-score of 58.67.

Current methods for evaluation of natural language generation models focus on measuring text quality but fail to probe the model creativity, i.e., its ability to generate novel but coherent text sequences not seen in the training corpus. We present the GenX tool which is designed to enable interactive exploration and explanation of natural language generation outputs with a focus on the detection of memorization. We demonstrate the utility of the tool on two domain-conditioned generation use cases - phishing emails and ACL abstracts.

Internet memes have become powerful means to transmit political, psychological, and socio-cultural ideas. Although memes are typically humorous, recent days have witnessed an escalation of harmful memes used for trolling, cyberbullying, and abuse. Detecting such memes is challenging as they can be highly satirical and cryptic. Moreover, while previous work has focused on specific aspects of memes such as hate speech and propaganda, there has been little work on harm in general. Here, we aim to bridge this gap. In particular, we focus on two tasks: (i)detecting harmful memes, and (ii) identifying the social entities they target. We further extend the recently released HarMeme dataset, which covered COVID-19, with additional memes and a new topic: US politics. To solve these tasks, we propose MOMENTA (MultimOdal framework for detecting harmful MemEs aNd Their tArgets), a novel multimodal deep neural network that uses global and local perspectives to detect harmful memes. MOMENTA systematically analyzes the local and the global perspective of the input meme (in both modalities) and relates it to the background context. MOMENTA is interpretable and generalizable, and our experiments show that it outperforms several strong rivaling approaches.