A rise in the circulation of memes has led to the spread of a new form of multimodal hateful content. Unfortunately, the degree of hate women receive on the internet is disproportionately skewed against them. This, combined with the fact that multimodal misogyny is more challenging to detect as opposed to traditional text-based misogyny, signifies that the task of identifying misogynistic memes online is one of utmost importance. To this end, the MAMI dataset was released, consisting of 12000 memes annotated for misogyny and four sub-classes of misogyny - shame, objectification, violence and stereotype. While this balanced dataset is widely cited, we find that the task itself remains largely unsolved. Thus, in our work, we investigate the performance of multiple models in an effort to analyse whether domain specific pretraining helps model performance. We also investigate why even state of the art models find this task so challenging, and whether domain-specific pretraining can help. Our results show that pretraining BERT on hateful memes and leveraging an attention based approach with ViT outperforms state of the art models by more than 10%. Further, we provide insight into why these models may be struggling with this task with an extensive qualitative analysis of random samples from the test set.

Television shows play an important role inpropagating societal norms. Owing to the popularity of the situational comedy (sitcom) genre, it contributes significantly to the over-all development of society. In an effort to analyze the content of television shows belong-ing to this genre, we present a dataset of dialogue turns from popular sitcoms annotated for the presence of sexist remarks. We train a text classification model to detect sexism using domain adaptive learning. We apply the model to our dataset to analyze the evolution of sexist content over the years. We propose a domain-specific semi-supervised architecture for the aforementioned detection of sexism. Through extensive experiments, we show that our model often yields better classification performance over generic deep learn-ing based sentence classification that does not employ domain-specific training. We find that while sexism decreases over time on average,the proportion of sexist dialogue for the most sexist sitcom actually increases. A quantitative analysis along with a detailed error analysis presents the case for our proposed methodology